Store Links
Once your release is live on streaming platforms, you’ll want to share it with fans. This guide shows you how to find your store links and use them effectively for promotion.
What Are Store Links?
Store links are the URLs that take listeners directly to your music on streaming platforms. Each platform has its own unique link:
| Platform | Link Format |
|---|---|
| Spotify | open.spotify.com/album/... |
| Apple Music | music.apple.com/album/... |
| Amazon Music | music.amazon.com/albums/... |
| YouTube Music | music.youtube.com/playlist/... |
| Deezer | deezer.com/album/... |
| TIDAL | tidal.com/browse/album/... |
Why links matter: Direct links make it easy for fans to find your music. Instead of asking them to “search for my new single,” you can send them straight there.
Finding Your Links in LabelGrid
LabelGrid collects your store links automatically once your release is live.
Accessing Your Links
- Go to Catalogue > My Releases.
- Click on your release.
- Navigate to the Links tab.
What You’ll See
| Column | Description |
|---|---|
| Platform | Streaming service name |
| Status | Live / Pending / Not Available |
| Link | Clickable URL to your release |
| Copy | Button to copy link to clipboard |
Note: Links appear gradually as platforms process your release. Major platforms usually have links within 2-5 days of going live.
When Links Become Available
Links follow this general timeline:
Release approved → Delivery complete → Platform live → Links available (usually same day)Typical Link Availability
| Platform | Time After Going Live |
|---|---|
| Spotify | Same day |
| Apple Music | Same day |
| Amazon Music | Same day to 24 hours |
| YouTube Music | Same day to 24 hours |
| Deezer | Same day to 24 hours |
| TIDAL | Same day to 24 hours |
| Beatport | Same day to 48 hours |
| Smaller platforms | 1-3 days |
If Links Aren’t Appearing
Check these first:
- Is the release actually live on the platform? (Search for it directly)
- Has it been at least 24 hours since going live?
- Is there a delivery error for that platform?
Still missing? Contact support with your release details.
Using Smart Links
Instead of sharing multiple platform links, you can create a single “smart link” that directs fans to their preferred platform.
What Are Smart Links?
A smart link is a single URL that:
- Shows all available streaming platforms
- Lets listeners choose their preferred service
- Works on any device
- Tracks clicks and engagement
Example: linktr.ee/yourname/newsingle or distrokid.com/hyperfollow/artist/song
LabelGrid Smart Links
If your plan includes smart links:
- Go to your release’s Links tab.
- Click Create Smart Link.
- Customize the appearance (colors, image).
- Copy your new smart link URL.
Third-Party Smart Link Services
Popular alternatives include:
| Service | Features | Cost |
|---|---|---|
| Linkfire | Advanced analytics, bio links | Paid plans |
| Linktree | Simple, widely used | Free + paid tiers |
| Feature.fm | Pre-save campaigns, analytics | Free + paid tiers |
| Toneden | Marketing automation | Free + paid tiers |
| Hypeddit | Download gates, fan engagement | Free + paid tiers |
Tip: Even free tiers of these services can significantly improve your promotional reach.
Pre-Save Links
Before your release date, you can share pre-save links that let fans save your music in advance.
How Pre-Saves Work
- Fan clicks your pre-save link before release day
- They authorize adding the release to their library
- On release day, the music automatically appears in their library/playlist
Benefits of Pre-Saves
- Day-one streams - Saved releases start streaming immediately on release
- Algorithm boost - Signals interest to platform algorithms
- Audience engagement - Fans feel involved in your release
Setting Up Pre-Saves
Pre-save links typically become available after your release is approved but before the release date.
- Check your release’s Links tab after approval.
- Look for “Pre-save” links (usually Spotify, Apple Music).
- Share these links in your promotional materials.
Timing: Start promoting pre-saves 2-4 weeks before release for maximum impact.
Sharing Links Effectively
Social Media Best Practices
Do:
- Use smart links (one link for all platforms)
- Include a call-to-action (“Stream now,” “Listen here”)
- Add relevant hashtags
- Post at times when your audience is active
Don’t:
- Post just a bare link with no context
- Spam the same link repeatedly
- Assume everyone uses Spotify (link to multiple platforms)
Platform-Specific Tips
| Platform | Best Approach |
|---|---|
| Link in bio, Story swipe-up if available | |
| Twitter/X | Direct link in tweet, pinned tweet for new releases |
| TikTok | Link in bio, reference it in videos |
| Direct post with link preview | |
| Smart link with all platforms listed |
Example Social Media Post
My new single "Song Title" is out now!
Listen on your favorite platform:[Smart Link URL]
#NewMusic #YourGenre #OutNowTracking Link Performance
Understanding how your links perform helps you optimize promotion.
What to Track
| Metric | What It Tells You |
|---|---|
| Click count | Total interest in your link |
| Platform breakdown | Which services your fans use |
| Geographic data | Where your listeners are located |
| Device type | Mobile vs. desktop engagement |
Where to Track
LabelGrid analytics:
- Basic click data available in dashboard
- Platform breakdown when using LabelGrid smart links
Third-party tools:
- More detailed analytics available
- A/B testing capabilities
- Conversion tracking
Tip: Use UTM parameters in your links to track which promotional channels work best.
Finding Links Manually
If links aren’t appearing in LabelGrid, you can find them directly on platforms.
Spotify
- Open Spotify (app or web).
- Search for your release.
- Click Share > Copy Link.
Apple Music
- Open Apple Music (app or web).
- Search for your release.
- Click … > Share > Copy Link.
YouTube Music
- Go to music.youtube.com.
- Search for your release.
- Copy the URL from your browser.
Amazon Music
- Go to music.amazon.com.
- Search for your release.
- Copy the URL from your browser.
Note: Manually found links work the same as auto-detected links. LabelGrid just saves you the search time.
Artist Profile Links
Beyond release links, you may want to share your artist profile links.
Why Share Artist Profiles?
- Followers get notified of new releases
- Builds your overall streaming presence
- Allows fans to explore your full catalog
Finding Artist Profile Links
| Platform | How to Find |
|---|---|
| Spotify | Artist page > Share > Copy Link |
| Apple Music | Artist page > … > Share |
| YouTube Music | Artist page > Share |
| Others | Similar process on each platform |
Including in Your Bio
Create a standard “listen” link for your bio:
- Website: Direct link to your smart link page
- Social bios: Smart link or Linktree
Common Link Questions
Why is my link different from what fans see?
Some platforms have different link formats for:
- Different regions (US vs. UK Apple Music, for example)
- App vs. web versions
- Direct links vs. search results
All variations work - they point to the same content.
My link shows “content not available”
Possible causes:
- Geographic restriction - Content not available in that country
- Not yet live - Platform still processing
- Taken down - Content was removed
Check:
- Is the release actually live? (Search the platform directly)
- Is there a territory restriction on your release?
- Check delivery status for that platform
Can I customize my store URLs?
Platform URLs are generated by each service and can’t be customized. However, you can:
- Use smart links with custom short URLs
- Use URL shorteners (bit.ly, etc.)
- Create custom redirects on your own website
How do I link to a specific track vs. the whole release?
Most platforms support both:
- Album/release link - Shows the full release
- Track link - Goes directly to one song
To get a track link, navigate to the specific track on the platform and use that URL instead of the album URL.
Link Management Tips
Keep a Link Repository
Maintain a document with all your release links:
| Release | Spotify | Apple | Amazon | Smart Link |
|---|---|---|---|---|
| Single 1 | [link] | [link] | [link] | [link] |
| Album 1 | [link] | [link] | [link] | [link] |
This makes it easy to find links for promotion without logging in each time.
Update Old Content
When you have new releases:
- Update your bio links
- Consider refreshing old social posts
- Add new releases to your website
Archive Released Links
Keep a record of all links even for older releases - fans may discover your catalog at any time.
Next Steps
- Monitoring Deliveries - Track when your release goes live
- Distributing a Release - Submit your next release
- Spotify for Artists - Claim your Spotify profile for more features
Can’t find your links? Contact our support team with your release details and we’ll help you track them down.