Promotional Tools

LabelGrid’s promotional tools help you market your music effectively. Create smart links, run pre-save campaigns, and generate promotional assets.

Smart Links

What Are Smart Links?

A single link that directs fans to their preferred streaming platform:

yourdomain.lnk.to/release-name
     ↓
┌─────────────────────────┐
│ Where do you listen?    │
│ ○ Spotify              │
│ ○ Apple Music          │
│ ○ Amazon Music         │
│ ○ YouTube Music        │
│ ○ More...              │
└─────────────────────────┘

Creating a Smart Link

1. Go to Promo Tools → Smart Links
2. Select a release
3. Customize your link:
   • Custom URL slug
   • Landing page design
   • Platform priority order
4. Publish and share

Smart Link Features

Feature	Description
Custom URL	Branded, memorable links
Landing page	Artwork and platform buttons
Analytics	Track clicks by platform
Pre-save support	Before release goes live
Social cards	Auto-generate share images

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Pre-Save Campaigns

How Pre-Saves Work

Before release day:

1. Fan clicks pre-save link
2. Authorizes their streaming account
3. Song automatically saves on release day
4. Appears in their library/playlist

Benefits of Pre-Saves

• Build anticipation
• Boost day-one streams
• Improve algorithmic performance
• Collect fan data (with consent)

Setting Up Pre-Save

1. Go to Promo Tools → Pre-Save
2. Select upcoming release
3. Configure campaign:
   • Landing page design
   • Supported platforms
   • Start/end dates
4. Launch campaign
5. Share link

Pre-Save Best Practices

• Start 2-4 weeks before release
• Promote across all channels
• Offer incentives (exclusive content)
• Send reminder before release

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Promotional Assets

Auto-Generated Assets

LabelGrid can create:

Asset	Description
Social cards	Platform-optimized images
Story templates	Instagram/TikTok ready
Banners	Web banners various sizes
Lyric cards	Quote-ready images
Announcement graphics	Release day posts

Downloading Assets

1. Go to release → Promo Assets
2. Select asset type
3. Choose dimensions/format
4. Download or share directly

Custom Branding

Customize assets with:

• Your logo
• Brand colors
• Custom fonts (some assets)
• Taglines

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Release Campaigns

Campaign Planning

Create a campaign timeline:

Phase	Timing	Actions
Announce	4 weeks out	Teaser, pre-save launch
Build	2 weeks out	Content, behind-scenes
Release	Day of	All platforms, promotion
Sustain	2+ weeks after	Engagement, user content

Campaign Dashboard

Track all campaign elements:

• Pre-save numbers
• Smart link clicks
• Social engagement
• Streaming launch data

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Social Media Integration

Direct Sharing

Share to platforms directly:

• Schedule posts
• Auto-generate captions
• Include smart links
• Track engagement

Platform-Specific Features

Platform	Feature
Instagram	Story links, shopping tags
TikTok	Sound link, duet prompts
Twitter/X	Card previews, threads
Facebook	Event creation, shop links

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Analytics

Campaign Metrics

Track promotion effectiveness:

• Link clicks
• Platform breakdown
• Geographic data
• Conversion (click to stream)

A/B Testing

Test different approaches:

• Landing page designs
• Call-to-action text
• Platform ordering
• Timing

Reporting

Generate campaign reports:

• Summary statistics
• Detailed breakdowns
• Exportable data
• Shareable dashboards

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Best Practices

For Smart Links

• Use short, memorable URLs
• Include in all bios
• Update for each release
• Track performance

For Pre-Saves

• Start early (3+ weeks)
• Cross-promote everywhere
• Incentivize with exclusives
• Follow up with savers

For Social Media

• Consistent posting schedule
• Platform-native content
• Engage with comments
• Use analytics to optimize

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Need Help?

If you need assistance with promotional tools, contact our support team.