Amazon Music
Amazon Music offers unique insights thanks to its integration with Alexa and the broader Amazon ecosystem. With Amazon Music for Artists, you can track voice requests, analyze listener behavior, and promote your music.
Artist Portal: artists.amazonmusic.com
Claiming your profile
Requirements
- At least one release live on Amazon Music (distributed through LabelGrid)
- Your artist name as it appears on Amazon Music
- Professional email address
How to claim
- Go to artists.amazonmusic.com
- Click Sign Up or Log In
- Search for your artist name
- Verify your identity using:
- Social media accounts
- Official website
- UPC/ISRC codes from your releases
- Wait for verification (typically 2-5 business days)
Key features
| Feature | Description |
|---|---|
| Daily Voice Index | See how often people ask Alexa for your music |
| Fans vs. Superfans | Categorization of your listener base |
| Real-time Analytics | Data refreshed multiple times per hour |
| Playlist Pitching | Submit music for Amazon playlist consideration |
| Team Access | Add up to 3 team members |
Alexa Voice Index
When fans ask Alexa to play your music, it’s logged in your Voice Index. This is unique to Amazon and provides insights no other platform offers.
Understanding your Voice Index
Amazon rates your voice activity from “Cool” to “Fire” based on comparison with similar artists:
- Fire - High voice activity compared to peers
- Warm - Above average voice activity
- Cool - Room for growth
Why voice matters
- Voice requests indicate strong fan intent
- Alexa users tend to be more engaged listeners
- Voice-first discovery is growing rapidly
Analytics
Amazon Music for Artists provides comprehensive analytics:
- Total streams and listeners - Overall performance metrics
- Top tracks and territories - See what’s resonating where
- Listener demographics - Age, gender, and location data
- Playlist additions - Track your playlist placements
- CSV export - Download data for custom reporting
Real-time data
Unlike most platforms that update daily, Amazon refreshes analytics multiple times per hour, giving you near real-time insights into your music’s performance.
Team access
You can add up to 3 team members to your Amazon Music for Artists account:
- Managers
- Label representatives
- Marketing team members
Each team member can view analytics and access promotional tools.
Tips for success
- Optimize for voice - Use clear, unique artist and track names
- Check Voice Index regularly - Understand how fans discover you
- Use real-time analytics - Monitor release day performance
- Submit for playlists - Pitch new releases through the portal