Amazon Music
Amazon Music offers unique insights thanks to its integration with Alexa and the broader Amazon ecosystem. With Amazon Music for Artists, you can track voice requests, analyze listener behavior, and promote your music.
Artist Portal: artists.amazonmusic.com
Important Amazon Music Requirements
Section titled “Important Amazon Music Requirements”Unique Artwork Required
Section titled “Unique Artwork Required”Amazon Music requires unique artwork for each release. You cannot reuse the same album cover for multiple releases.
This applies especially to:
- Various artist compilations
- Multiple versions of the same album (deluxe editions, etc.)
- Singles from the same project
If you submit releases with duplicate artwork, they may be rejected.
Voice Optimization
Section titled “Voice Optimization”Since many Amazon Music listeners use Alexa to request music by voice, make sure your artist and track names are:
- Clear and easy to pronounce
- Unique (avoid generic names that could match other artists)
- Consistently spelled across all your releases
Spatial Audio Support
Section titled “Spatial Audio Support”LabelGrid supports Dolby Atmos delivery to Amazon Music. If you have spatial audio mixes, you can upload them separately in the track’s Dolby tab with their own ISRC. Amazon Music Ultra HD subscribers can enjoy your immersive mixes.
Claiming your profile
Section titled “Claiming your profile”Requirements
Section titled “Requirements”- At least one release live on Amazon Music (distributed through LabelGrid)
- An Amazon retail account
- Your artist name as it appears on Amazon Music
How to claim
Section titled “How to claim”- Go to artists.amazonmusic.com
- Sign in with your Amazon retail account
- Search for and select your artist
- Submit your claim (may require distributor verification)
- Wait for approval
Key features
Section titled “Key features”| Feature | Description |
|---|---|
| Daily Voice Index | See how often people ask Alexa for your music |
| Fans & Superfans | Fan tiering to understand your listener base |
| Real-time Analytics | Data refreshed multiple times per hour |
| Playlist Pitching | Submit music for Amazon playlist consideration |
| Team Access | Add team members with Owner, Admin, or Viewer roles |
| Hype Deck | Create shareable promotional cards for milestones |
Alexa Voice Index
Section titled “Alexa Voice Index”When fans ask Alexa to play your music, it’s logged in your Voice Index. This is unique to Amazon and provides insights no other platform offers.
Understanding your Voice Index
Section titled “Understanding your Voice Index”Amazon evaluates your fan engagement on Alexa relative to similarly-sized artists based on a trailing 7-day period. Results show a status ranging from “Cool” to “On Fire”:
- On Fire - Very high voice activity compared to peers
- Hot - High voice activity
- Warm - Above average voice activity
- Cool - Room for growth
Why voice matters
Section titled “Why voice matters”- Voice requests indicate strong fan intent
- Alexa users tend to be more engaged listeners
- Voice-first discovery is growing rapidly
Analytics
Section titled “Analytics”Amazon Music for Artists provides comprehensive analytics:
- Total streams and listeners - Overall performance metrics
- Top tracks and territories - See what’s resonating where
- Listener demographics - Age, gender, and location data
- Playlist additions - Track your playlist placements
- CSV export - Download data for custom reporting
Real-time data
Section titled “Real-time data”Unlike most platforms that update daily, Amazon refreshes analytics multiple times per hour, giving you near real-time insights into your music’s performance.
Team access
Section titled “Team access”Amazon Music for Artists supports three access levels for team management:
| Access Level | Permissions |
|---|---|
| Owner | Full capabilities (first approved claimant) |
| Admin | Can view and manage team members, assign access types |
| Viewer | Read-only access to data |
Tips for success
Section titled “Tips for success”- Optimize for voice - Use clear, unique artist and track names
- Check Voice Index regularly - Understand how fans discover you
- Use real-time analytics - Monitor release day performance
- Submit for playlists - Pitch new releases through the portal
Resources
Section titled “Resources”Official Amazon Music Documentation
Section titled “Official Amazon Music Documentation”- Amazon Music for Artists - Main artist portal
- Brand Guidelines - Logo and branding assets
- FAQs - Common questions
- Metadata Standards - Record company metadata requirements
Additional Resources
Section titled “Additional Resources”Not using LabelGrid yet?
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