Meta (Instagram & Facebook)
Music on Instagram and Facebook helps you reach billions of users through Stories, Reels, and social features. When your music is available on Meta platforms, fans can use it in their content, driving discovery and engagement.
How your music gets on Meta
Your music is automatically delivered to Meta (Instagram and Facebook) through LabelGrid. No additional claiming or verification is needed — your music becomes available for use in:
- Instagram Stories
- Instagram Reels
- Facebook Stories
- Facebook Reels
- Music stickers
Key features
| Feature | Description |
|---|---|
| Story Music | Fans add your tracks to their Stories |
| Reels Audio | Your music becomes a sound for Reels |
| Music Stickers | Interactive music discovery |
| Spotify Integration | Preview and save from Instagram |
| Listening Now | Share what you’re listening to in Notes |
Instagram features
Stories with music
- Fans can add your music to their Stories
- Your song title and artist name appear as a link
- Viewers can tap to see the full song
Reels audio
When your music is used in Reels:
- Creates a “sound page” for your track
- Shows all Reels using your music
- Drives viral discovery potential
- Credits you as the artist
Music stickers
- Interactive stickers fans can add to Stories
- Lyrics display option
- Links to your music
Facebook features
Facebook Stories and Reels
- Similar functionality to Instagram
- Reaches different demographic
- Cross-posting between platforms
Music in posts
- Add music to certain post types
- Background audio for videos
Why Meta matters
Massive reach
- Instagram: 2+ billion monthly active users
- Facebook: 3+ billion monthly active users
- Discovery potential: Viral Reels can reach millions
Fan engagement
- Fans use your music to express themselves
- Creates emotional connection to your songs
- Word-of-mouth promotion at scale
Algorithm benefits
- Trending sounds get algorithmic boost
- More usage = more visibility
- Can drive streaming platform traffic
Earning from Meta
When your music is used on Instagram and Facebook:
- You earn royalties from usage
- Reported through LabelGrid
- Part of your regular royalty statements
Optimizing for Meta
Make your music “reel-friendly”
- Strong hooks in the first 15-30 seconds
- Catchy, memorable moments
- Lyrics that resonate emotionally
Encourage fan usage
- Create your own Reels using your music
- Encourage fans to use your songs
- Participate in trends when relevant
Track performance
- Monitor which tracks get used most
- Look for viral moments
- Respond to trends quickly
Troubleshooting
My music isn’t showing up on Instagram
- Wait for delivery - Can take 2-5 days after release
- Check spelling - Search for exact artist/track name
- Regional availability - Some regions have limited music libraries
- Contact support - If still missing after a week
My music was removed
Music can be removed for:
- Copyright claims
- Content guideline violations
- Metadata issues
Contact LabelGrid support if your music was unexpectedly removed.
Tips for success
- Release consistently - Keep your catalog growing on Meta
- Create Reels yourself - Show fans how to use your music
- Engage with fan content - Repost Reels featuring your music
- Hook early - Make the first 15 seconds count
- Stay trend-aware - Jump on relevant audio trends