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Pandora

Pandora’s Artist Marketing Platform (AMP) is one of the most feature-rich promotional tools available, especially for US-focused artists. With radio-style discovery and unique engagement features, Pandora offers tools you won’t find elsewhere.

Artist Portal: amp.pandora.com

Claiming your profile

Requirements

  • At least one release live on Pandora (distributed through LabelGrid)
  • Your artist name as it appears on Pandora
  • Professional email address

How to claim

  1. Go to amp.pandora.com
  2. Click Sign Up
  3. Search for your artist name
  4. Verify your identity using:
    • Social media accounts
    • Official website
    • Release information
  5. Wait for verification (typically 1-3 business days)

Key features

FeatureDescription
Spotlight PicksFeature up to 10 items on your profile
Audio MessagesRecord voice messages for fans
Featured TracksBoost track visibility for up to 8 weeks
Audience MapGeographic visualization of listeners
CSV ReportsDownload your data

Spotlight Picks

Unlike other platforms that limit you to one featured item, Pandora lets you showcase up to 10 items.

What you can feature

  • Songs
  • Albums
  • Playlists
  • Podcasts (if applicable)

How to use Spotlight Picks

  1. Go to your AMP dashboard
  2. Navigate to Spotlight Picks
  3. Select content to feature
  4. Set start and end dates
  5. Arrange in your preferred order

Best practices

  • Mix catalog tracks with new releases
  • Rotate content to keep your profile fresh
  • Feature content relevant to current events or seasons

Audio messages

Record personalized voice messages that play for your fans — a feature unique to Pandora.

Message ideas

  • New release announcements - Tell fans about your latest drop
  • Tour dates - Promote upcoming shows
  • Thank you messages - Show appreciation to listeners
  • Behind-the-scenes - Share stories about your music
  • Special occasions - Holiday greetings or milestone celebrations

Creating audio messages

  1. Go to Audio Messages in AMP
  2. Click Create New Message
  3. Record your message (keep it under 60 seconds)
  4. Set targeting options (who hears it)
  5. Schedule delivery

Boost the visibility of specific tracks with Pandora’s discovery algorithm.

How it works

  • Free promotional tool - No cost to use
  • Algorithm boost - Increases appearance in recommendations
  • 8-week duration - Campaigns run for up to 8 weeks
  • Analytics - Track performance during the campaign

Setting up a campaign

  1. Go to Featured Tracks in AMP
  2. Select the track to promote
  3. Choose your campaign duration
  4. Monitor performance in analytics

Audience map

Visualize where your listeners are located:

  • Geographic breakdown - See listening by city and state
  • Heat maps - Visual representation of listener density
  • Targeting insights - Inform tour routing and marketing

US market focus

Pandora is primarily a US platform:

  • 188+ million registered users in the US
  • Strong integration with radio culture
  • Important for US-focused marketing campaigns

If the US is a key market for you, prioritize Pandora.

Tips for success

  1. Use all 10 Spotlight Picks - Don’t leave promotional real estate unused
  2. Record audio messages regularly - Personal connection drives engagement
  3. Run Featured Track campaigns - Free promotion for your music
  4. Study your Audience Map - Plan tours and regional marketing

Need help?