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SoundCloud

SoundCloud is unique for its community features and direct-to-fan relationship. With Fan-Powered Royalties and a strong presence in hip-hop, electronic, and emerging music scenes, SoundCloud offers opportunities you won’t find elsewhere.

Artist Portal: artists.soundcloud.com


  • A SoundCloud account (separate from LabelGrid distribution)
  • Music on SoundCloud

SoundCloud works differently from other platforms:

  1. Create a SoundCloud account at soundcloud.com
  2. Upload music directly or through LabelGrid distribution
  3. Apply for SoundCloud for Artists at artists.soundcloud.com
  4. Verify your identity

PlanFeatures
Free (Creator)Basic uploads (limited hours), basic stats, community features
ArtistExtended uploads, basic monetization, distribution to major DSPs
Artist ProUnlimited uploads, full distribution, AI mastering credits, advanced insights

Visit SoundCloud for Artists for current pricing.


FeatureDescription
Fan-Powered RoyaltiesEarn based on your dedicated fans’ listening
Fan SubscriptionsMonthly support from fans
RepostsAmplify tracks to new audiences
Pro AnalyticsDetailed listener insights
Comments & EngagementDirect interaction with fans on tracks

SoundCloud’s unique payout model rewards artists based on actual fan listening.

  • When your fans pay for SoundCloud, their subscription goes to artists they actually listen to
  • Your dedicated fans’ payments flow directly to you
  • Per-stream rates vary based on listener type (ad-supported vs. subscriber)
  • Rewards artists with dedicated fanbases
  • Not dependent on total platform streams
  • Better for independent and niche artists
  • There is no guaranteed per-stream rate — earnings depend on your listeners’ engagement
  • SoundCloud monetization - Earn through SoundCloud directly
  • Direct uploads - Keep 100% of Fan-Powered Royalties
  • Distributed content - Standard royalty share applies

SoundCloud’s community engagement is unmatched:

  • Fans can leave comments at specific timestamps
  • Creates conversation around your music
  • Shows engagement to new listeners
  • Repost other artists’ tracks to your profile
  • Get reposted by fans and tastemakers
  • Network with other artists in your scene
  • Direct messaging with fans
  • Collaborate with other artists
  • Build relationships

You can get music on SoundCloud two ways:

  1. Direct upload - Upload directly to your SoundCloud account
  2. LabelGrid distribution - Distribute to SoundCloud through LabelGrid

Direct upload:

  • Demos, works in progress, exclusives
  • Content you want only on SoundCloud
  • Maximizes Fan-Powered Royalty earnings (keep 100%)

LabelGrid distribution:

  • Official releases
  • Content going to all platforms
  • Consistent metadata and analytics
  • Access to SoundCloud Go+ subscribers

If you’re distributing content you didn’t create 100% yourself, you must upload licensing documentation. This is one of the top reasons releases get rejected.

Content TypeDocumentation Needed
Beats (purchased)License agreement from beat seller
SamplesLicense or terms of service
Cover songsMechanical license
Royalty-free samplesTerms of service confirmation

Upload your licensing documentation in LabelGrid when submitting the release.


SoundCloud has strict metadata rules:

RuleDetails
No emojisNot supported in titles or artist names
No artist name in track titleKeep them separate
No version info in titleUse the version field instead
No misleading metadataAvoid “Type Beat”, generic playlist names
No platform referencesDon’t mention other streaming services

SoundCloud is particularly strong for:

  • Hip-hop - Major discovery platform for rap
  • Electronic - DJ mixes, remixes, emerging producers
  • Alternative/Indie - Direct-to-fan artists
  • Emerging genres - Where trends start

  1. Engage with comments - Reply to fans on your tracks
  2. Repost strategically - Support artists in your community
  3. Use direct upload for exclusives - Build SoundCloud-specific audience
  4. Consider Pro subscription - If monetization is important
  5. Enable reposts - Let fans share your music

Not using LabelGrid yet?

Everything you just read about is available on our platform.

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