TikTok
TikTok has become one of the most powerful music discovery platforms. Songs that trend on TikTok often see massive increases in streaming numbers across all platforms.
Portal: artists.tiktok.com
TikTok for Artists
Launched in 2025, TikTok for Artists is an all-in-one platform for musicians to track their music’s performance and connect with the TikTok community.
Key Features
| Feature | Description |
|---|---|
| Analytics Dashboard | Daily-updated performance data |
| Artist Tag | Verification badge on your profile |
| Music Tab | Dedicated section for your catalog |
| New Release Tag | Spotlight for recent releases |
| Trend Insights | See how your music is being used |
Eligibility Requirements
To access TikTok for Artists:
- At least 4 distributed tracks on TikTok
- 100+ user-created videos using your music
- Active TikTok account
How to Get Access
- Go to artists.tiktok.com
- Sign in with your TikTok account
- Verify your identity
- Link your artist profile
- Access is usually granted within 1-3 days
Artist Account Features
Once verified, your TikTok profile gets special artist features.
Artist Tag
The Artist Tag appears next to your name, signaling to fans that you’re a verified musician.
Music Tab
The Music Tab displays your entire catalog on your profile:
- All your distributed tracks
- New releases highlighted
- Easy access for fans to use your sounds
New Release Tag
When you release new music, it’s highlighted with a “New Release” tag to boost visibility during the launch window.
Analytics Dashboard
TikTok for Artists provides detailed insights into how your music performs.
Key Metrics
| Metric | Description |
|---|---|
| Video Creations | How many videos use your music |
| Views | Total views on videos using your music |
| Unique Videos | Number of distinct videos created |
| Top Videos | Best-performing content with your music |
| Trending Data | How your sound is trending over time |
| Geographic Reach | Where your music is being used |
Using Analytics Strategically
- Spot trends early - If a song starts gaining traction, lean into it
- Identify top creators - Engage with fans making content with your music
- Understand your audience - See demographics and interests
- Time your posts - Know when your audience is most active
Promoting Music on TikTok
Creating Viral Moments
Songs go viral on TikTok when they become part of a trend. Here’s how to increase your chances:
- Create the first video - Demonstrate how to use your sound
- Make it easy to replicate - Simple dances, lip-syncs, or concepts
- Use a hook - Feature the catchiest 15-30 seconds
- Engage with users - Comment on and duet with fan content
- Post consistently - Stay active on the platform
TikTok Challenges
Challenges are one of the most effective ways to promote music:
- Create a simple, repeatable concept
- Use a memorable hashtag
- Demonstrate the challenge yourself
- Encourage fans to participate
- Share and engage with user content
Example: Rapper Calboy’s #EnvyMeChallenge generated millions of views and helped the song reach the Billboard Hot 100.
Sound Page Optimization
Your sound page is where users discover and use your music:
- Make sure your track title is clear
- The best 15-60 second clip should be the default
- Monitor which videos are performing best
SoundOn Distribution
TikTok’s own distribution platform, SoundOn, allows direct upload to TikTok and Resso.
Note: LabelGrid distributes to TikTok directly, so you don’t need SoundOn. Your music is automatically available for TikTok users to create with.
Working with Creators
Finding Relevant Creators
- Search for creators in your genre
- Look at who’s using similar music
- Check the For You page for trending sounds
- Use TikTok’s Creator Marketplace for partnerships
Organic vs. Paid Promotion
| Approach | Pros | Cons |
|---|---|---|
| Organic | Authentic, no cost | Takes time, unpredictable |
| Paid partnerships | Targeted reach, faster | Costs money, may feel less authentic |
| TikTok Promote | Self-serve ads | Limited targeting for music |
Best Practices for Creator Partnerships
- Choose creators whose audience matches yours
- Give creative freedom - they know their audience
- Provide the full track, not just a clip
- Engage with the content they create
- Track results through your analytics
TikTok Live
Live streaming on TikTok lets you connect directly with fans:
Live Features for Artists
- Perform live - Play songs in real-time
- Q&A sessions - Answer fan questions
- Exclusive previews - Tease upcoming releases
- Gifts - Fans can send virtual gifts (which convert to money)
Going Live Requirements
- 1,000+ followers (or verified artist status)
- 16+ years old
- Account in good standing
Resso Integration
Resso is ByteDance’s (TikTok’s parent company) streaming app, popular in emerging markets like India, Indonesia, and Brazil.
When you distribute through LabelGrid:
- Your music is on both TikTok and Resso
- Fans can save songs from TikTok to Resso
- You earn streaming royalties on both platforms
Best Practices
- Post regularly - Consistency builds audience
- Use your own sounds - Create content with your music
- Engage with trends - Jump on relevant trending formats
- Respond to comments - TikTok rewards engagement
- Collaborate - Duet and stitch with fans and other creators
- Don’t force virality - Authentic content performs better
- Cross-promote - Share TikToks to Instagram Reels and YouTube Shorts
Troubleshooting
My music isn’t on TikTok
- Wait 24-48 hours after release
- Ensure distribution to TikTok was enabled in LabelGrid
- Check if the song appears under a different name
I can’t access TikTok for Artists
- Verify you meet the requirements (4 tracks, 100 videos)
- Try logging out and back in
- Contact TikTok support through the portal
My sound was removed
- Could be a copyright dispute
- Check your LabelGrid dashboard for any issues
- Contact LabelGrid support for assistance