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TikTok

TikTok has become one of the most powerful music discovery platforms. Songs that trend on TikTok often see massive increases in streaming numbers across all platforms.

Portal: artists.tiktok.com

TikTok for Artists

Launched in 2025, TikTok for Artists is an all-in-one platform for musicians to track their music’s performance and connect with the TikTok community.

Key Features

FeatureDescription
Analytics DashboardDaily-updated performance data
Artist TagVerification badge on your profile
Music TabDedicated section for your catalog
New Release TagSpotlight for recent releases
Trend InsightsSee how your music is being used

Eligibility Requirements

To access TikTok for Artists:

  • At least 4 distributed tracks on TikTok
  • 100+ user-created videos using your music
  • Active TikTok account

How to Get Access

  1. Go to artists.tiktok.com
  2. Sign in with your TikTok account
  3. Verify your identity
  4. Link your artist profile
  5. Access is usually granted within 1-3 days

Artist Account Features

Once verified, your TikTok profile gets special artist features.

Artist Tag

The Artist Tag appears next to your name, signaling to fans that you’re a verified musician.

Music Tab

The Music Tab displays your entire catalog on your profile:

  • All your distributed tracks
  • New releases highlighted
  • Easy access for fans to use your sounds

New Release Tag

When you release new music, it’s highlighted with a “New Release” tag to boost visibility during the launch window.


Analytics Dashboard

TikTok for Artists provides detailed insights into how your music performs.

Key Metrics

MetricDescription
Video CreationsHow many videos use your music
ViewsTotal views on videos using your music
Unique VideosNumber of distinct videos created
Top VideosBest-performing content with your music
Trending DataHow your sound is trending over time
Geographic ReachWhere your music is being used

Using Analytics Strategically

  • Spot trends early - If a song starts gaining traction, lean into it
  • Identify top creators - Engage with fans making content with your music
  • Understand your audience - See demographics and interests
  • Time your posts - Know when your audience is most active

Promoting Music on TikTok

Creating Viral Moments

Songs go viral on TikTok when they become part of a trend. Here’s how to increase your chances:

  1. Create the first video - Demonstrate how to use your sound
  2. Make it easy to replicate - Simple dances, lip-syncs, or concepts
  3. Use a hook - Feature the catchiest 15-30 seconds
  4. Engage with users - Comment on and duet with fan content
  5. Post consistently - Stay active on the platform

TikTok Challenges

Challenges are one of the most effective ways to promote music:

  1. Create a simple, repeatable concept
  2. Use a memorable hashtag
  3. Demonstrate the challenge yourself
  4. Encourage fans to participate
  5. Share and engage with user content

Example: Rapper Calboy’s #EnvyMeChallenge generated millions of views and helped the song reach the Billboard Hot 100.

Sound Page Optimization

Your sound page is where users discover and use your music:

  • Make sure your track title is clear
  • The best 15-60 second clip should be the default
  • Monitor which videos are performing best

SoundOn Distribution

TikTok’s own distribution platform, SoundOn, allows direct upload to TikTok and Resso.

Note: LabelGrid distributes to TikTok directly, so you don’t need SoundOn. Your music is automatically available for TikTok users to create with.


Working with Creators

Finding Relevant Creators

  1. Search for creators in your genre
  2. Look at who’s using similar music
  3. Check the For You page for trending sounds
  4. Use TikTok’s Creator Marketplace for partnerships

Organic vs. Paid Promotion

ApproachProsCons
OrganicAuthentic, no costTakes time, unpredictable
Paid partnershipsTargeted reach, fasterCosts money, may feel less authentic
TikTok PromoteSelf-serve adsLimited targeting for music

Best Practices for Creator Partnerships

  1. Choose creators whose audience matches yours
  2. Give creative freedom - they know their audience
  3. Provide the full track, not just a clip
  4. Engage with the content they create
  5. Track results through your analytics

TikTok Live

Live streaming on TikTok lets you connect directly with fans:

Live Features for Artists

  • Perform live - Play songs in real-time
  • Q&A sessions - Answer fan questions
  • Exclusive previews - Tease upcoming releases
  • Gifts - Fans can send virtual gifts (which convert to money)

Going Live Requirements

  • 1,000+ followers (or verified artist status)
  • 16+ years old
  • Account in good standing

Resso Integration

Resso is ByteDance’s (TikTok’s parent company) streaming app, popular in emerging markets like India, Indonesia, and Brazil.

When you distribute through LabelGrid:

  • Your music is on both TikTok and Resso
  • Fans can save songs from TikTok to Resso
  • You earn streaming royalties on both platforms

Best Practices

  1. Post regularly - Consistency builds audience
  2. Use your own sounds - Create content with your music
  3. Engage with trends - Jump on relevant trending formats
  4. Respond to comments - TikTok rewards engagement
  5. Collaborate - Duet and stitch with fans and other creators
  6. Don’t force virality - Authentic content performs better
  7. Cross-promote - Share TikToks to Instagram Reels and YouTube Shorts

Troubleshooting

My music isn’t on TikTok

  • Wait 24-48 hours after release
  • Ensure distribution to TikTok was enabled in LabelGrid
  • Check if the song appears under a different name

I can’t access TikTok for Artists

  • Verify you meet the requirements (4 tracks, 100 videos)
  • Try logging out and back in
  • Contact TikTok support through the portal

My sound was removed

  • Could be a copyright dispute
  • Check your LabelGrid dashboard for any issues
  • Contact LabelGrid support for assistance

Resources